Business

  • How To Focus On Your Goals For Faster Business Growth


    This blog post includes affiliate links for tools and products that I use and love. If you purchase using any of these links, I may earn a commission (at no extra cost to you) to help fund my caffeine addiction. More coffee for me = more great content for you, so it’s a win-win situation really!

    Do you struggle to focus on your goals?

    Goal setting is something that gets talked about a lot in the online world.

    In fact, take one scroll through Pinterest and you’re almost guaranteed to come across a quote about setting your goals, sticking to them and just generally living your best business life! Most probably with a background featuring a sunset/flash car/cup of black coffee. You know the ones…

    But whilst it’s brilliant to have your business inspiration sparked, it’s also important to talk about the practical side of your hustle. Otherwise, you can be left with all of the snappy quotes, but none of the action.

    That’s why we thought it was about time that we sat down and talked about something that has truly been a game-changer within our business: Our method for setting (and reaching!) goals. Whilst having ambition is often talked about in a vague way, we wanted to give you a practical, step-by-step guide to making every single day goal-focused. 

    Step One: Think Big 

    If you don’t know what you want in the “big picture” it’s impossible to know what to do in the “small picture”!

    Before you start incorporating goals into your everyday life, you need to look at what you really want to achieve in the long-term.

    This can often feel overwhelming, so it can be helpful to do a “brain dump” to really get the juices flowing. In the middle of a page write “The Big Picture” and then jot down anything and everything that comes to mind when thinking about what your dream business would look like. 

    Enough income that you are comfortably able to take on team members (we have a whole list of people we want to bring on board as soon as we can!)? A reputation as the best in your field? A seven-figure income? Write those bad boys down!

    Don’t worry about the how just yet. Instead, focus on the why. Think about what achieving each of these goals will do for you and how they would make your life better. 

    Step Two: Where do you want to be in three months?

    The first step was all about getting that motivation flowing and being inspired to commit to the goals that you’re about to create. On the other hand, step two is where we start to get strategic! 

    We recommend never properly planning more than three months in advance. It’s hard to imagine just how much can change in a business in that time. That’s why we instead suggest creating quarterly goals.

    Base these on your big picture “brain dump” by asking yourself what you could do over the next three months to get you closer to that dream business. However, unlike with step one, make the goals SMART (Specific, Measurable, Attainable, Relevant and Timely). Three to five goals tends to work best in our experience.

    Naturally, your goals are already “timely” as you want to have ticked them off within 3 months. However, to make sure that they are specific and measurable, clearly define what you want to achieve and attach a number or completion criteria to it. For example, specific financial milestones, products/services you want to have released, or even systems you want to put in place all work well as quarterly goals. 

    Next, in order to ensure that they are attainable, also be aware of your calendar for the quarter. If there are specific events or busy periods that you cannot move, your goals need to take these into consideration. 

    This will be the most time-consuming part of the whole process. Luckily, you only have to do it four times a year! 

    Related Post > Why You Need to Set Goals for Your Business (and how)

    Step Three: Strategise the month ahead 

    Now we’re getting closer to putting your plan into action by focusing on just the next 30 days. 

    For this, take a look at your Quarterly Goals and break them down further. If you want to get 5 new clients, maybe you can aim to have pitched your services to 10 companies by the end of the month. Or perhaps you could plan to create a Facebook advert to get the word about your services out there. Or even create a killer automated onboarding system for when you take those clients on.

    Make sure the goals are realistic but also optimistic. We believe in you, even if you don’t just yet!

    Step Four: Focus on the day-to-day

    Now it’s really time to put the work in.

    Using your monthly goals, assess what you can reasonably achieve in the next 7 days to help you get closer to them. For example, if you want to reach out and pitch to 10 potential clients this month, within one week you could create an email template or intro pack and make a spreadsheet to keep track of your outreach. 

    These will be very personal to you and your business so there’s no cheat sheet here, sorry!

    Before putting these tasks into your calendar, sit down with all of your notes from the previous steps in front of you. Ask yourself whether your weekly goals, monthly goals, and quarterly goals are aligned with your “big picture”.

    Are you working for your future self? 

    Yes?

    Looks like you’re on to a winner!

    No? It might be time to re-focus by starting this process from Step 2 again. 

    Once you’ve outlined what you would like to achieve in the next week, put each task into your calendar. That way, every day will be driven by purpose. 

    Through following these steps and repeating them when necessary, not only will you feel a hell of a lot more organised, but your tasks each week will be aligned with your larger goals. Everything you do within your business will take you one step closer towards your ideal workday. 

    Now that’s a recipe for business success and happiness in your hustle!

    Goal setting is a meaty topic that we’ve got plenty to say about, so stay tuned for our next blog post which will be all about reviewing your goals and how to know if you’ve set the right ones for you. 

    READ MORE

  • Why You Need to Set Goals for Your Business (and How)

    This blog post includes affiliate links for tools and products that I use and love. If you purchase using any of these links, I may earn a commission (at no extra cost to you) to help fund my caffeine addiction. More coffee for me = more great content for you, so it’s a win-win situation really!


    Setting goals for your business is one of those tasks that we tend to put off.

    We think that we know in our minds where we want things to go and how we want our businesses to flourish and grow. There seems to be little point in setting time aside to think even more about the subject.

    But that’s where you’re wrong!

    Every business needs goals if it’s going to be successful. And that’s what this post is all about! We’ll start with why your business needs to have goals and then how to go about setting them.

    1. Motivation

    Whether you’re new to your biz or you’ve been working in it for years, your business needs to have a purpose. For some, it will be as simple as paying the bills each month. For others, it will be about being able to stay at home with their children, or being able to do exactly what you love to do every single day.

    Having a clear purpose gives you the motivation to keep going when times get tough (and trust me, they will from time to time). And that purpose is what will form the basis of your goals – every goal you set will lead to that overall purpose.

    I have my “purpose” up on the wall in my office so that every time I’m feeling tired or like things aren’t worthwhile, I can look up and remember why I’m doing this.

    2. Focus

    Having goals for your business will help you stay focus and on track for your overall purpose.

    One of the biggest challenges I faced when I first started out on this journey was wanting to do EVERYTHING. I had so many ideas and I wanted to do them all NOW.

    Having big ideas, drive and that level of excitement for something is amazing. Trying to do all of those things at the same time is not. You’ll soon find yourself switching between projects and ideas and never finishing any of them. That can start a bit of a downward spiral because you feel like a failure for being unable to complete anything and then you start doubting everything! Okay, so that’s a bit dramatic, but you know what I mean!

    If you set your goals in the right way (more on that later!) you’ll have a plan in place, with a fixed order to do things in. I’m not saying you can’t do everything you want to, but having a plan in place that helps you make sense of those ideas and when to work on them will increase your productivity massively! (And you’ll actually start completing things rather than just starting them)

    Put simply, better focus = more progress.

    3. Growth

    This follows on nicely from the point above (it’s almost like I planned this post out before I wrote it!!)

    When you know your purpose and you are able to focus on different elements of your business, you’ll start to see growth. There are two main reasons for this:

    Firstly, you will actually be working on the right things. You won’t be wasting time on tasks that aren’t working towards your purpose AND you won’t be trying to work on #allofthethings at the same time so you’ll actually be able to dedicate time and energy to those important tasks.

    Secondly, you will be able to see your growth. Without having goals, you can’t possibly know if you’re making any progress or growing your biz! By setting benchmarks you will be able to track and analyse your progress against them.

    4. Your sanity

    Running a business can be tough. Especially if you’re a solopreneur and manage every part of your business yourself.

    Goals will help you stay sane (I say help – I’m not making any promises here!)

    As I mentioned above, without goals, it’s easy to try and take on too much. And, unfortunately, that leads to burnout. I see it a lot with business owners just starting out. They go in, guns blazing, trying to do everything all at once and they get burnt out.

    When you’re the only person in your business, if you’re burnt out and can’t work, your business stops functioning. It’s that simple. Even if you’ve been proactive and planned some things out ahead of time, things will slow down and progress will start to taper off.

    There’s also this small issue of overwhelm as a business owner.

    There have been so many mornings where I’ve woken up, thought about everything that I need to get done and felt completely overwhelmed. So overwhelmed, in fact, that I’ve just decided to do nothing at all. Kind of counter-productive, right?

    When you have goals in place, you know exactly where you are heading all of the time. This really helps with the overwhelm, especially if you’re setting bite-sized goals that are achievable (again, there’s more on this in a min).

    5. Accountability and gratification

    When you work for yourself, there’s no manager or boss looking over your shoulder. There’s no one there making sure that you’re actually getting stuff done. There’s no judgmental colleagues glaring at you when you come back from your 4-hour lunch break!

    So, by writing down your goals, you hold yourself accountable. If those goals don’t get met, there’s no one else to blame but yourself. And, if you’re anything like me, you’re probably pretty hard on yourself when it comes to your biz and getting stuff done!

    On the other hand, when you absolutely smash your goals, that’s all you too! Yep, you get ALL of the glory! Time to pop that champagne!

    The feeling of being able to tick things off your list and meet your goals week after week, month after month, is amazing and will do a lot towards that motivation I spoke about earlier.

    How to set business goals the right way

    So, now you know why you need to set goals for your business, let’s get on to how.

    It might sound silly – surely you just write down what you want to achieve and then start working towards it?

    If you did that, you’d end up in the same position as before – having lots of ideas and dreams but no logical way of approaching them. I know that goals are meant to challenge you (otherwise there wouldn’t be any growth), but their main aim is to help you make progress.

    Before you get started

    The idea of setting big goals for your business is pretty exciting. Getting out your not-so-secret stash of notebooks, highlighters and pens, and getting your ideas down onto paper is thrilling. Okay, maybe not to everyone, but it certainly is to me. And that makes it really difficult not to just jump in head first and get carried away.

    Make sure that, for each of the steps below, you really take some time to think about them and that you carry out your goal-setting process somewhere that you can really focus and don’t feel distracted or rushed.

    1. Know your “why”

    I mentioned your purpose right at the start of this post. That’s your “why”

    Your “why” or your purpose is essentially your end goal. It’s what you should be thinking about every time you do anything related to your business. From making decisions to setting these goals, you should always be asking yourself if it brings you closer to your “why”. If the answer is “no”, then chances are, what you are doing isn’t right for your business.

    2. Know your skills and limits

    This is probably one of my biggest business downfalls.

    I’m not realistic about what I can actually achieve.

    Don’t worry, this doesn’t spread into client work – I’m not sitting here telling clients I have experience in X, Y and Z when I actually have no idea what I’m doing!

    What I mean is that I tend to be unrealistic when it comes to setting my business goals. I underestimate how long my own tasks will take me and then “plan” to get 20 things done in a day when, in reality, I’ll be lucky if I have time to do one of them!

    This isn’t about selling yourself short, doubting your abilities or putting yourself down. It’s about being realistic.

    Knowing what you are capable of, and what tasks you struggle with will help you manage your time and expectations. And, more importantly, set goals that are actually achievable. There’s very little point in setting goals that are impossible to reach!

    3. Think about the big picture

    Now we’re getting into the actual goal setting part of the process.

    You already have your “why” in mind, now it’s time to think about what you want to achieve in the next 12 months, 5 years, 10 years…in the long-term!

    These big-picture goals will be the basis for your smaller goals so make sure that you think carefully about them as they will ultimately impact everything you do for your business.

    Here are a few ideas to inspire you:

    • Income goals – To make £40,000 over the next 12 months
    • Day job goals – To quit your 9-5 within the next 6 months and retire your husband/wife/partner from their 9-5 within the next 5 years
    • Other financial goals – To be debt free within 3 years
    • Order/booking/sales goals – To sell 400 items per month by the end of next year/ to have 3 new clients onboarded each month/ to make £4,000 worth of sales each month
    • Statistical/ growth goals – To have 20,000 Instagram followers within 12 month. To have 100,000 unique pageviews per month. To have 5,000 email subscribers in the next 2 years etc.

    4. Break down your goals

    Those big-picture goals are great BUT how do you actually achieve them?

    It’s time to break them down into quarterly, monthly and weekly goals and then break them down even further into daily tasks.

    So, take one of your big-picture goals at a time and work out some sort of timeline for achieving them. For example, if one of your goals is to earn £40,000 over the next 12 months, work out how much you need to earn each month and then think about what income streams that money is going to come from.

    Remember to think about your skills and limitations when setting time frames – you don’t want to put yourself under too much pressure and risk getting burnt out!

    For each of my big picture goals, I have the following:

    • Quarterly goals
    • Monthly goals (my quarterly goals spread out across the relevant months in that quarter)
    • Weekly and daily tasks (the steps I’m going to take to achieve my monthly goals and stay on track)

    And, before you know it, your huge, overwhelming goals have become small, easily manageable daily tasks!

    5. Track your progress

    There’s very little point in setting goals if you don’t know whether or not you’ve achieved them. So, a huge part of the goal-setting process actually happens after the goals have been set.

    Tracking your progress against your goals will help you see if you’re on track and will also help you to identify any areas of your biz that might need additional work. For example, if your income goals aren’t being met, you might want to put more work into your marketing.

    One great part of tracking your progress against your goals is that you can see how amazing you are doing! Don’t forget to celebrate the wins, no matter how small.

    So, what are you waiting for? It’s time to get your business on track by setting yourself some goals

    READ MORE

  • Why no one is buying your digital products (+ how to fix it)

    This blog post includes affiliate links for tools and products that I use and love. If you purchase using any of these links, I may earn a commission (at no extra cost to you) to help fund my caffeine addiction. More coffee for me = more great content for you, so it’s a win-win situation really!


    Are you wondering why no one is buying your digital products?

    We’ve all been there.

    You’re crazy excited to launch your next product. Maybe it’s an awesome action-packed course, a crazy detailed ebook or a genius time-saving template.

    You spend days, weeks or even months pouring every part of yourself into your product. And that whole product creation process is exhausting! You launch your product and wait…

    …you hit refresh a few hundred times but nothing. Crickets. Tumbleweeds drift by and you decide to head to bed feeling defeated.

    A few more days go by and still no sales. It sucks!

    But there are a few common reasons why you’re not making any sales and the good news is that they’re easy to fix.

    Why no one is buying your digital products reason #1: Your audience don’t need your product.

    There’s a LOT that goes into a successful launch.

    You might think that just creating a product and hitting “launch” on your online platform is enough and everyone will somehow know that your product exists. But there’s so much more to a launch!

    The first step in any strategic product launch plan is actually finding out if there is a demand for your product (if there’s not, that might explain the lack of sales!)

    Before you even start creating your product, it’s worth surveying your audience to see if they want or need your product. It doesn’t need to take you long – just send a short email with a questionnaire attached, put a poll in your Facebook Group or on your Instagram stories and review the results that come in.

    If your audience’s main pain point is growing their email list, creating a course on how to get your first 1,000 subscribers is likely to sell better than a course on how to create graphics in Photoshop.

    Why no one is buying your digital products reason #2: Your product launch wasn’t strategic

    A lot of people seem to think that a launch is just about creating a product and announcing that it is now available to purchase!

    But there’s so much more strategy to it than that.

    This is what my sales funnel looks like:

    Each element of that sales funnel has its own part to play in my product launch. And each element needs to be prepared and tested before the launch happens to make sure everything is running smoothly.

    For a launch to be as successful as possible, you need to be strategic about each step. Target your sales emails to people you know are already interested in your product.

    How do you know?

    By testing the waters with a freebie or even a low-priced tripwire based on the same topic.

    How do you get your audience there?

    By creating content tailored to that topic and promoting it well in advance of your launch.

    Why no one is buying your digital products reason #3: You aren’t selling enough

    If you want people to buy, you need to sell.

    As business owners, this can be super tough. It’s something that I really struggle with even now. It makes me feel super awkward when I promote myself and my products. Even though I try to do it in a non-sleazy way, it still makes me cringe.

    But, if I didn’t promote my products, no one would ever know that they existed or where to buy them from and I would make zero sales!

    So, if you’re not promoting or selling your products to your audience, you won’t be making many sales. It’s kind of obvious when you see it written down like that but it is still one of the most common blocks a lot of people face.

    On the other hand, if you’re being super pushy and sales-y you might start to push people away – it’s all about getting the balance right.

    Why no one is buying your digital products reason #4: You don’t have social proof

    People like to know that what they are about to invest in is worth their hard earned money. The best way to reassure them that it is a great investment is for your previous customers or students to tell them.

    Of course, you’re going to say that your own products are great and that after purchasing them, your customers and students will see x, y, z results. After all, you’re trying to convince people to buy from you to make money, right?

    But the testimonials of other people will speak to potential buyers much more strongly. They are impartial and have nothing to gain from telling people how great the product is (well, not when we’re talking about testimonials – affiliates are a whole other ball game!)

    The best time to get testimonials is during your testing period. Ask your beta testers for feedback and a short written testimonial that you can use on your sales page when you first launch your product. Once your product has officially been launched, set up an automated email sequence to go out to people who have purchased and use that to ask for testimonials too.

    Why no one is buying your digital products reason #5: You don’t have a decent sales funnel

    There is a trend in the online business world to have an open/close launch where people can only purchase your products within a particular window of time. This might be a one-week period twice per year or it might be a 2-day period one a year.

    I don’t like this style of pressure selling (I’m a sucker for it as a customer though! FOMO is real!) and, because my audience is small and still growing, it’s not an effective selling tool for me and my biz right now.

    So I great evergreen sales funnels to ensure that I’m making regular sales AFTER the initial launch period and immediate hype is over.

    You might find that no one is buying your digital products because you’re not leading and nurturing them to that point. An effective sales funnel is a way to showcase your expertise to your audience, share valuable information with them for free and gain their confidence to the point where they want to purchase one of your products.

    If you set up your sales funnel the right way, it can run on autopilot – hello, passive income!


    Now that you know 5 of the biggest reasons that no one is buying your digital products and how to fix those issues, you’ll be making more sales in no time at all! Whilst some of these fixes might require a bit of work up front, they’re totally worth it in the long run!

    READ MORE

  • How to Know When You’re Ready to Outsource Work

    This blog post includes affiliate links for tools and products that I use and love. If you purchase using any of these links, I may earn a commission (at no extra cost to you) to help fund my caffeine addiction. More coffee for me = more great content for you, so it’s a win-win situation really!


    Outsourcing work when you run your own business is a scary prospect. How do you know when you’re ready to outsource work? Are you even ready?

    Entrepreneurs often have the mindset of ‘If I can do it myself, I should do it myself.’

    In my experience, there are two main reasons for this.

    First of all, it’s very scary to think about handing any part of your business over to someone else. After all, that business started out as an idea in your mind. And it was you who worked hard to get it to where it is today. If you outsource to someone who gets things wrong, it will be you and your business who suffers (I’ll talk about hiring the right people in another post, don’t worry).

    Secondly, there is a common mind block amongst small business owners that outsourcing is only for big companies and corporations. This simply isn’t true. Yes, you need to be making enough money to pay someone else to complete tasks for you, but that’s pretty much the only requirement.

    You will come to point in your business that, if you want to continue growing, you will need some help. This post will explain to you, how you’ll know when it’s time to get that help and know that you’re ready to outsource work.

    1. The Hustle Isn’t Real

    First off, I’m going to bust one of the biggest entrepreneurial myths out there…

    …you DON’T have to ‘hustle hard’  if you want to be successful.

    Yep, you heard me (well, you read me) right!

    Starting and running an online business IS a lot of hard work. It takes time, dedication and a whole load of passion for what you are doing.

    It doesn’t, however, require you to hustle.

    In my mind, hustle means working all hours of the day and sacrificing pretty much everything else in your life. Don’t get me wrong, there were one or two days that I had to do this when I was getting things set up but it’s certainly not how you should be doing things long-term. That’s how you get burnt out!

    So, if you’re finding that you’re working all hours of all days and feeling pretty damn exhausted, it’s probably a good sign that you’re ready to outsource work.

    Why You Should Outsource

    Like I just said, you don’t have to hustle to be successful.

    So, if your current workload means that you’re working every waking hour (plus a few hours that you should be sleeping), then it’s time to start outsourcing some of your work.

    Not only will hiring a VA allow you to take some time off but it will also free up some time for you to focus on the really important, money-making parts of your business. If you’re not spending time on admin tasks or social media, or whatever you decide to ask your VA to help you with, you can spend more time on the parts of your business that really matter – the parts that bring in the $. For example, by outsourcing my Pinterest accounts to someone else, I now have 10 hours additional time to dedicate to client work. It also means that, because I’m not *so* exhausted, I’m much more focused and able to deliver a higher quality of work.

    3. You’re Focusing On Day-To-Day Tasks Instead Of Long-Term Strategy

    This is easily done.

    You have a to-do list a mile long. And, as soon as you get about halfway through the list, it doubles in size.

    Whilst you’re working your way through these day-to-day tasks, you’re ignoring the bigger picture. You’re treading water just to stay afloat but you’re not actually making it any closer to shore.

    By focusing on the day-to-day tasks you’ll keep your business running but without focusing on your long-term strategy you won’t be able to grow and scale your business.

    I’ve been there. I’ve set long-term business goals at the beginning of the year and, by the end of the year all I’ve done is enough to get by. And I’ve not actually made any progress in terms of growing my business. It sucks!

    But this is another sign that you’re ready to outsource work. You’re ready to get someone to help you with those day-to-day tasks so that you can focus on the bigger strategy stuff.

    Why You Should Outsource

    By outsourcing the boring admin and day-to-day tasks, you will not only start enjoying your days more, but you’ll free up more time to focus on the long-term strategy.

    That passive income stream you wanted to create? Well, now you suddenly have time to work on writing that course content and building those sales funnels. Those new WordPress themes you wanted to develop? Yep, you’ve got time to code those too! That coaching program you wanted to offer?…you’ve guessed it!

    4. Your Website And Blog Are Outdated

    I am actually really guilty of this (although, it’s one of my goals for this year to keep on top of them!)

    When you’re busy focusing on your main income streams, whether that’s creating products or providing services to your clients, your own website can fall by the wayside.

    You can become so focused on the aspects of your business that make more directly, that you actually run out of time to do anything else. There are pages on your website that are full of broken links and the last time you published a new blog post, Harry Potter was still at Hogwarts.

    Why You Should Outsource

    Keeping your website and/or blog updated is the best way to showcase your work and professionalism online.

    You want your website and blog to not only demonstrate your skills but also show your audience and potential clients/customers that your business is still active and relevant.

    Your website is an essential part of your marketing regardless of what type of business you are running. If you sell physical products, it’s a place to show your products to customers. If you’re a copywriter, it’s a place to show off your writing skills and to house your portfolio so that potential clients can see examples of your past work.

    Having a blog on your website is also a great way to drive traffic to your site and attract new clients and customers.

    So, why not hand this over to someone else and have one less thing on your plate?

    5. You’re Not Seeing Much Growth

    This is really an amalgamation of all of the above points.

    You’re trying to do #allofthethings. You’re doing day-to-day tasks and not focusing on your long-term strategy. Your own blog and website have fallen into disrepair.

    You’re basically stuck where you are and you’re not seeing much (if any) growth.

    And the only way that you’re going to start seeing growth in your business is to have more time. I’m sorry to break it to you but there simply isn’t ever going to be more time unless you outsource work!

    Why You Should Outsource

    Okay, so this isn’t “a task” as such but there are a number of tasks you can outsource to help with the growth of your business.

    This can be done in one of two ways.

    You can outsource the day-to-day, more mundane/admin-y type tasks to give you more time to focus on growing your business. OR you can outsource work such as social media and marketing which will help you grow your business in a more direct way by driving more traffic to your site.

    Whichever way you decide to approach this one, the key here is that an extra pair of hands – regardless of where you choose to focus them – can help you grow your business faster than you could do alone.


    If you think you’re ready to outsource some of your business tasks, get in touch with me here to see how we could work together to not only free up more of your time but also grow and scale your business!

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  • 5 Reasons Why Your Business Needs a Blog

    This blog post includes affiliate links for tools and products that I use and love. If you purchase using any of these links, I may earn a commission (at no extra cost to you) to help fund my caffeine addiction. More coffee for me = more great content for you, so it’s a win-win situation really!


    Okay, I’ll just come out and say this – your business needs a blog.

    You’re probably sitting there reading this, thinking “no thanks, I don’t need another thing to work on. I have too much to do as it is.”

    You’re probably also thinking “That’s rich coming from you Dani, this website is 6 months old and you’ve only just shared your first blog post.”

    I know. But trust me, I know the importance of having a blog for my business and I should have done it sooner.

    If you run a business, you’re probably wondering why your business needs a blog and if it’s actually worth the effort of starting one.

    The short answer is “Yes, it is definitely worth the effort”. For a slightly longer, more detailed explanation of why your business needs a blog, read on!

    1. It’s a great way to drive traffic to your website

    And that’s traffic you can convert into sales!

    One of the biggest difficulties small business come across is getting people onto their website in the first place.

    Maybe you craft handmade, bespoke wedding invites. Or you offer freelance writing services. Or you make furniture from reclaimed wood. Whatever you’re selling, you’ve probably (hopefully!!) already created a website to showcase your work and talents.

    You’ve spent hour after hour curating your business website (or a bit of money on getting someone else to do it), pouring your heart and soul into it. Afterall, this business is your passion and you want your potential customers and clients to know that.

    You hit publish and wait. Refreshing your stats page but nothing happens.

    Crickets.

    So, how exactly do you get eyes onto your website without bombarding your social media accounts with sales-y content? With blog posts, that’s how.

    And that’s why I’ve listed this as the #1 reason why your business needs a blog. You’ll have great content to share with your target audience that will get them clicking through onto your website (where they’ll fall madly in love with your products and services).

    2. Your blog forms part of your brand (and showcases your personality)

    Your website is a place that your clients and customers can get to you know – to learn who you are, what you do and, most importantly, how you can help them.

    The voice you use in your blog posts is just another element of your business brand. If you’re selling services, it’s really important that your potential clients get a feel for your personality. Afterall, they want to know that you are going to work well together. And, whilst you can portray some of your personality via social media, having a blog with add another layer to that.

    On the other hand, if you’re selling products, it can be difficult to showcase your personality. Especially if the majority of posts you share on social media are images and descriptions of products and not much else. In this instance, you could use your blog as a gateway for your customers to get to know the person (or people) behind the business.

    3. You have complete control of your blog

    Social media platforms are great for sharing your products and services with your target audience. But what happens when Facebook suspends your account for no reason? Or the algorithm on Instagram changes again and suddenly no one is seeing your content.

    Your followers can literally disappear overnight.

    If your website is self-hosted (confused about the differences between hosted and self-hosted? Check out this post), you have complete control over it. No one is going to delete it without warning.

    You can also post pretty much whatever you want on there. I’ve seen a lot of entrepreneurs in Facebook Groups complaining that their product posts have been deleted by Facebook for being “inappropriate”. Images like women breastfeeding as a product image for nursing tops and merchandise with “offensive” text on (obviously, swear words etc. are a different ballgame). Anyway, my point is that no one is moderating what you post on your own website and blog.

    4. It puts you one step ahead of your competition

    Ever thought about booking a service online and visited heaps of websites that all offer the same thing? It’s hard to differentiate between them, let alone make a decision on which one to use.

    Make your business stand out from the competition by starting a blog section on your website.

    Your blog can also help you to establish your expertise in your niche or market. Let’s say, for example, you’re looking for someone to rebrand your business and you find two websites. The quality of their portfolios is identical. One doesn’t have a blog. The other is full of blog posts explaining everything about branding from the psychology of your brand’s colours to a step-by-step guide for defining your target audience. Which one do you sign a contract with?

    I know personally, I’d go with the one who had a blog because their expertise is clearly visible. You can see the passion they have for branding (why else would they spend hours writing blog posts about the topic if they didn’t love it?!) You can see that they have a great deal of knowledge about branding too. That’s not to say that the other person isn’t passionate or doesn’t have a great deal of knowledge but how would I know that if they don’t show me?

    5. You can use your blog to help improve your customer/client experience

    Whilst a blog is a great way to attract new people to your website and potentially convert them into paying clients and customers, it’s also a fantastic tool for looking after your current clients and customers.

    Use your blog to share useful information that will actually help customers old and new. A great example of this, is the blog over at Bluchic (which is where I get my themes, landing page templates AND social media templates from, by the way!) Their blog is full of useful posts about why having a great website theme matters and how to make the most of their landing page templates to achieve great conversion rates. Not only do posts like these act as sales tools for their products but they also offer support and guidance to those who have already made purchases from them.

    You can also use your blog as a kind of “FAQ” library. Rather than simply having a huge FAQ section to your website, take some common questions and turn the answers into blog posts.

    Not sure what I mean?

    Take this blog post for example. I often get asked why a business needs a blog. So, I used that question as the purpose of this post. And now you know exactly why your business needs a blog! See what I did there?

    Got questions about starting a blog for your biz? Let me know in the comments below.

    Know that you need a blog but simply don’t have the time to write posts? Check out our blog post writing packages here.

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